Yasmine Eslami graduated from the prestigious Parisian fashion school Studio Bercot before relocating to London to work with Vivienne Westwood for ten years.
It was here, as a ready-to-wear designer, that she was introduced to the art of corsetry, kicking off her fascination for delicates and underpinnings.
In 2000, Yasmine returned to Paris to work as a fashion stylist for publications such as Purple Magazine, before she launched her eponymous line of lingerie in 2011.
She came with a complete new proposition to the lingerie world: elegant contemporary styles with none of the customary frippery. Fashion inspired lingerie, under wear as it says: to be worn under clothes.
Today, Yasmine’s designs remain sleek, modern and sensual. The body skimming styles accentuate and celebrate the natural form of a woman’s body.
Working with the finest Italian fabrics, German technical mesh tulle, Swiss cotton, as well as french lace from Calais.
Her motto is to make the best fitted and lightest lingerie.
She introduced the swimwear collection in 2015, which coincided with Yasmine’s appointment as artistic director of swimwear and beachwear at iconic Parisian house, Eres. She designed the Summer 16 and 17 collections.
Inspired by the retro colour palette and sexy styles of the 70s, Yasmine’s own swimwear collection places an emphasis on flattering cuts and colours.
Yasmine has worked on a few collaborations always with her friends, her «family» as she likes to call them.
– Summer 17 a swimwear collaboration with Jeanne Damas long time friend and muse since day one.
– Winter 18-19 a holiday collection with Bella Freud friend from her London days back in he 90’s.
– Winter 18-19 a men’s underwear collection in collaboration with long term friend Andréas Kronthaler.
Yasmine Eslami has her own boutique in Paris 1st arrondissement, and the collection is also available from luxury stores like Le Bon Marche, Net-a-Porter and Barney’s, as well as yasmine-eslami.com.